Facebook Marketing Insights

How to Build Your Audience on Facebook in 2018

More people use Facebook than any other social media platform. Since everybody is there, your brand should be there too. You want to engage with new people every day. Over time, your page can become an easy way to distribute information to your fans.

You have several ways to approach the Facebook marketing game. Content is the core of your strategy since it’s the best way to give value to your audience. You can also cultivate a visual aesthetic for the page and engage with your fans in the comments.

This article will show you how to grow your audience on Facebook in 2018.

Facebook Insight: People turn to Facebook during TV ads
Facebook Insight: People turn to Facebook during TV ads
The Value Proposition
Your Facebook page needs to deliver massive value to your fans. It needs to be so good that people will want to visit every day and see the newest posts.

Many people spend a lot of hours consuming content online. They are on their phones whenever there is a slow moment throughout the day. Your brand can create the content they are seeking.

Offering discounts and freebies are another way to make people like your page. If they know that there are opportunities to save money, there is a substantial incentive for them to visit your page. This, of course, only works if you already have customers.

You can always change your value proposition later on. Figure out an idea that will let you get started and re-assess it in the future.

The Content Strategy

Creating too much content on Facebook in 2018 will be hard. Brands should aim to post with a high frequency of material at as good a quality as they can. The minimum is one or two new pieces of content each day.

If you have a 10-minute video, cut out a few 15-second clips to share as additional posts. Tease towards your big releases and you’ll get more views when they go out. It’s okay if some content fails to generate engagement as long as you are learning from your mistakes.

Video content with subtitles enabled gets the best reach on this platform. That’s because 80% of video views on Facebook happen with the sound off. Add captions to get a big boost in reach.

Facebok marketing

How to Measure Your Success
When you log in to your Facebook page, you will see the weekly reach statistic on the top of the feed. That is a measure of the total post reach from the last seven days. It’s a great number to heed.

Set ambitious goals for increasing your weekly reach. Aim for 20% or higher improvement each week for the first three months. It’s a doable goal and will amount to significant progress at that early stage.

Pay attention to the number of views and engagements that your content gets. You can optimize your reactions-to-reach ratio by improving your post titles and thumbnails. Some of the best video creators online spend as much time on their thumbnails as they do on the videos themselves.

Responding to Comments
Live videos generate more comments
Live videos generate more comments
An active Facebook page will start to generate some comments from followers. You can view each criticism as an opportunity to build the fan relationship with that person. Respond to every comment that you can.

When you respond to comments, you open the opportunity for more extended conversations. These kinds of engagements are compelling for creating brand loyalty. When your audience realizes that they can talk to you and get a response, they’ll grow more attached to your brand. You want to encourage this process.

Eventually, you might have too many comments to respond to all of them, but that takes a long time. For now, respond to every single one.